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ICC is the University of St Andrews centre for research into the creative industries.

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InGAME Partnership Report published

ICC has published an evaluative report detailing how the InGAME project grew scale and value for the Dundee videogames cluster. The report can be downloaded from our Research page.  From 2018 through 2023, InGAME was…

ICC News Highlights 2010-2022

2022 Our colleagues in the University’s Research Impact Team featured ICC’s AHRC-funded research for InGAME. See Supporting Video Game Innovation in Dundee | Research Blog (st-andrews.ac.uk) 2021 ICC’s Prof Shiona…

Loot boxes, microtransactions, and problematic play

Loot boxes, or reward devices inserted into games to keep players engaged, are not new. However, their increasing prevalence in digital games and the emergence of business models seeking to maximise their income…