Design in Action


‌This £4m Knowledge Exchange Hub was funded by the Arts & Humanities Research Council and managed by Duncan of Jordanstone College of Art & Design at Dundee University. The hub aimed to put design as a strategy at the heart of new business, while ICC‌‌‌ investigated business models that emerged within the project’s start-up ventures. For more information, visit Design in Action | University of Dundee.

R‌elated ICC research publication:

Berthold, H., Chillas, S. and Townley, B. (2016). ‘In Design We Trust: Dealing with the Innovation Imperative’. In DeFillippi, R. and Wikström, P. (eds.), International Perspectives on Business Innovation and Disruption in Design. Edward Elgar. Pp. 276-296